Google Tops 2007 BRANDZ Top 100
Google Inc. has knocked Microsoft Corp. from its perch as the world's top-ranked brand, according to findings released on Monday.
That's the lead-in from Reuters reporting on the release of the 2007 BRANDZ Top 100 Ranking, compiled by market research firm Millward Brown.
Google ranked No. 7 a year ago, and the jump to the top proves how quickly the Web search leader has become an everyday name. The company uses relatively little advertising, instead relying on word-of-mouth promotion. Other top brands included GE (2nd), Microsoft (3rd), and not surprising, Coca Cola came in 4th. Some of the other big movers on the list included Apple Inc., which rose 13 spots to No. 16 and Starbucks Corp., which rose 13 spots to No. 35. Those losing ground in the brand rankings included Intel Corp., Home Depot Inc. and Dell Inc.
The full list is an interesting read, and the Press Release gives some mind-boggling figures on the worth of these Fortune 500 companies.
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